The Flu Season Campaign Begins
New Medical Awareness Seminars
As predictable as the return of yellow school buses and Monday Night Football, the arrival of fall also brings the first fearful chatter about the approaching flu season. But this year there is a twist: the Centers for Disease Control (CDC) has devised a portentous new blueprint to ensure the economic success of this season’s flu vaccine.
Concerned over data documenting that almost 65% of people surveyed in 2003 did not receive the flu shot—including nearly 47% with chronic illnesses and 78% of children aged 6-23 months—a new strategy has been devised. The plan is fully disclosed in a 51 slide communiqué called “Planning for the 2004-05 Influenza Vaccination Season: A Communication Situation Analysis,” prepared by Glen Nowak, Ph.D., the Associate Director for Communications at the National Immunization Program.
The most important part of the program, “The Seven-Step Recipe for Generating Interest in, and Demand for, Flu (or any other) Vaccination,”(1) is designed to methodically manipulate the general public. Language within the presentation reveals the intent of the government and their drug company “partners” to use major news media (newswires, TV) to send scheduled, fear-based messages in an attempt to convince the unsuspecting public that not only is the flu shot necessary, but to motivate them to demand it. This will amount to millions of dollars of free adverting for flu vaccine manufacturers.
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